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Lucy Lue Organics is a U.S. based family-owned and operated small business. As a premiere online baby shop, we exclusively offer Lucy Lue brand products and ship worldwide from Atlanta, GA, USA 🍑 

Thank you for stopping by our shop. We appreciate your support!

Our Story

Owning a business has always been a dream of mine, but throughout life, familiarity seemed to be the path I constantly chose. After several years working in Corporate America and the birth of my son, I decided to step out on faith. I left a lucrative job, which I loved, to create Lucy Lue Organics – a company I was passionate about. It was a huge leap, but I felt deeply there was a bigger plan and greater purpose for me as a new mom and wife.

Leaving Corporate America was not an easy decision. I chose to bury my fears to make a dream come true. 

Even though we had no industry mentorship or high-marketing visibility, we did not see that as a barrier to our success. We made a plan, put our plan into action, and little by little is how Lucy Lue Organics came to be! I'm just a Mama who had a dream and decided to go for it!

Although our journey to where we are now has been anything but a straight path, it's all been worth it. With support from my husband, Lucy Lue remains a family operated small business. Through our journey we hope to inspire other people to find what makes them happy and walk in their purpose.

We have one goal and that is to grow a successful and purposeful business built on love, happiness and family... It's at the heart of every thing we do.

Our Core and Values

We are proud to offer a sustainably and ethically produced collection of beautiful organic baby clothes. We only use fabrics that are environmentally friendly from seed to seam to you. We want what's best for your baby and best for the farmers and producers that make our baby clothes. We promote eco-friendly baby products that are not harmful to Mother Nature, or your baby's sensitive skin.

Our entire line is the perfect blend of style and comfort. We thoughtfully design each piece to be mixed-and-matched between colors and textures and to easily transition throughout each season. 

We invite you to join us on this exciting journey. We love what we are doing and hope you do too!

Please check back often to shop, wear and share all of our new styles. 



~Dreams do come true!