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Lucy Lue Organics is a U.S. based family-owned and operated small business. As a premiere online baby shop, we exclusively offer Lucy Lue brand products and ship worldwide from Atlanta, GA, USA 🍑 

Thank you for stopping by our shop. We appreciate your support!

Our Story

Owning a business had always been a dream of mine. After several years of working in Corporate America and the birth of my son, I decided it was time to chase my dream. 

Motherhood changed me in ways I never thought possible. As a working mom, I soon realized how difficult the work-life balance would be with a newborn. I never wanted to miss a big moment of my son's life, and I knew that something had to change. That is when I left behind a career that I loved to start Lucy Lue Organics – a brand that I’m passionate about.

I chose faith over fear to make a dream come true. 

Although I had no industry mentorship or high-marketing visibility, my desire to succeed outweighed everything else. I made a plan, put my plan into action, and little by little is how Lucy Lue Organics came to be! I'm just a Mama who had a dream and decided to go for it!

Although our journey to where we are now has been anything but a straight path, it's all been worth it. With support from my husband, Lucy Lue remains a family operated small business. Through our journey we hope to inspire other people to find what makes them happy and walk in their purpose. 

We have one goal and that is to grow a successful and purposeful business built on love, happiness and family... It's at the heart of every thing we do.

Our Core and Values

We are proud to offer a sustainably and ethically produced collection of modern organic baby clothes with a beautiful minimal design. We only use fabrics that are environmentally friendly from seed to seam. 

Our entire line is the perfect blend of style and comfort. We thoughtfully design each piece to be mixed-and-matched between colors and textures and to easily transition throughout each season. We promote eco-friendly baby products that are not harmful to Mother Nature or your baby's sensitive skin.

We invite you to join us on this exciting journey. We love what we are doing and hope you do too!

Please check back often to shop, wear and share all of our new styles. 



~Dreams do come true!