About us
A Brand Born from Motherhood
When my son was born, I struggled to find baby clothing that combined the quality I wanted with the modern, simple designs and beautiful solid colors I loved. So I decided to create it myself.
I left a career I loved, trading the boardroom for the design room. It wasn't an easy decision, but I wanted to build something of my own while being fully present for the little boy who inspired it all.
I believed I could be both the mother I wanted to be and the woman with dreams of her own. Lucy Lue Organics was born from that belief.
The heart of our brand
We Are More Than a Label
In 2017, my husband and I began building Lucy Lue Organics from the ground up. We had no mentors to guide us or an audience waiting for our designs. What we did have was a growing family, a shared vision, and the determination to create something we could be proud of.
From the beginning, we believed that baby clothing should be made with the same care parents put into choosing it. That's why our pieces are thoughtfully produced in small batches using premium organic cotton that's soft against delicate skin and made to last. We wanted clothing that could be worn, washed, loved, and eventually passed down to another little one, without losing the quality that made it special in the first place.
What began as a dream for our own family has grown into something we're proud to share with families around the world. Every piece is part of our story, and we hope it becomes part of yours.
How it's made
Made to be handed down
Certified organic cotton
Soft enough for newborn skin, and built to last long past the season you bought it in.
Small batches
Every piece is made slowly and ethically, in small runs, never rushed.
Designed to be timeless
Pieces made to be held onto, grown into, and passed from baby to baby.
Here's why parents choose us
Real parent reviews
The shipping was incredibly fast. I placed my order on Friday and it arrived by Monday! The pieces are such high quality and beautifully made. I will definitely be a returning customer!
We’ve used this blanket as a swaddle since the day we brought our baby home. It’s incredibly soft with the perfect amount of stretch, and the large size is exactly what we needed. This is our third purchase from this shop. The quality is consistently amazing and the customer service is wonderful!
This site is a hidden gem. It is nearly impossible to find infant clothing in solids and modern neutrals! This romper is super cute and exactly as described online. I am so happy we found you.
Seriously, the quality is unmatched, and the colors are absolute perfection. Our baby looks so precious. We will absolutely be buying more!
Absolutely in LOVE with Lucy Lue. They are without a doubt my favorite baby brand. The fit, the feel... everything.
These gowns are a total game changer! They make nighttime diaper changes easy and the style is incredibly unique and cozy.
This was the best outfit we purchased! The material is great. This romper has now been worn by our oldest and our youngest (two years apart!). It still looks brand new.
Our family
Thank You for Growing With Us
Nearly ten years later, it's still incredible to think about how far we've come. What started as a dream for our own family has become part of so many others, and that's something I'll never take for granted.
Thank you for choosing Lucy Lue Organics, for sharing your little ones' milestones with us, and for allowing our clothing to become part of your family's memories. Every purchase, photo, and kind word of support means more than you know. We couldn't have built this brand without you, and I'm so grateful you've been part of our story.
From our family to yours, here's to all the beautiful memories still to come.
~ Tash
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