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Lucy Lue is a U.S. based organic baby clothing brand whose focus is quality and style. We design modern, yet simply styled organic baby clothes, in mix-and-match gender-neutral options. Did we mention how oh-so-soft they are?! All of our baby clothes are incredibly soft, with the right touch of detail to distinguish our brand. We thank you for stopping by our shop!

Our Story

Owning a business has always been a life long dream. After the birth of our son, we noticed there weren't many clothing options for him that fit our style. We didn't really like prints, cartoons or crazy patterns. Just solids, stripes, and plaids!  If you can't find what you're looking for, why not make it, right? "Be the change you want to see".... Well, this is how our family's journey into entrepreneurship began.

At first, we began selling our newborn son's used baby items online and were pretty successful in doing so. Naturally, we wanted to turn it up a notch and take our success to the next level. We started hand making baby bowties and screen printing onesies, hoping to be a part of the hand-made movement on Etsy, a popular e-commerce website. The thought process was to start small and then move on to bigger endeavors. As fate would have it, we never opened that Etsy shop. Instead, we decided to challenge ourselves past our comfort zone. We decided we would design our own clothing line and create a marketable brand... A legacy for our son.

We had no fashion or merchandising experience, yet we didn't allow that to stop us from moving forward. We made a plan, put our plan into action, and little by little is how Lucy Lue Organics came to be! I'm just a Mama who had a dream and decided to go for it! With support from my husband, Lucy Lue is a family operated small business. Through our journey, we hope to inspire others to successfully pursue their dreams-- whatever they may be.

Please check out our blog to read more on the "beginning of a dream". We have one goal and that is to grow a successful and purposeful business built on love, happiness and family... It's at the heart of every thing we do.

Our Core

We know there are hundreds, maybe even thousands of organic baby clothing brands out there for you to choose from. But, we hope to offer you the best in modern organic baby clothes, at the best price! So that everyone can enjoy wearing our pieces.

Three of the main elements of our brand are quality, style, and affordability. Our style is modern and simple. We design super stylish baby essentials, in beautiful (primarily) gender-neutral colors. All made in luxuriously soft premium organic cotton... That's priced right!

Are you wondering why we choose to use organic cotton? We want what's best for your child and best for the farmers and producers that make our baby products. We want to promote eco-friendly products that are not harmful to Mother Nature, or your child's sensitive skin. 

We invite you to join us on this exciting journey. We love what we are doing and hope you do too!

Please check back often to shop, wear and share all of our new styles. 


~Dreams do come true!