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Lucy Lue Organics is a U.S. based family-owned and operated small business. As a premiere online baby shop, we exclusively offer Lucy Lue brand products and ship worldwide from Atlanta, GA🍑 

Thank you for stopping by our shop. We appreciate your support!

Our Story

My family is the “why” behind Lucy Lue Organics.

For as long as I can remember, owning a business was always a dream of mine. After several years of working in Corporate America and the birth of my son, I felt there was a bigger plan and greater purpose for me as a new mom and wife.

Motherhood changed me in ways I never thought possible. As a working mom, I soon realized how difficult the work-life balance would be. I never wanted to miss a big moment of my son’s life and I knew that something had to change. That is when I left behind a career that I loved to create Lucy Lue Organics – a brand that I’m passionate about.

Although I had no industry mentorship or high-marketing visibility, my desire to succeed outweighed my fear of failure. I made a plan, put my plan into action, and little by little is how Lucy Lue Organics came to be! I'm just a Mother who had a dream and decided to go for it!

Although our journey to where we are now has been anything but a straight path, it's all been worth it. With support from my husband, Lucy Lue remains a family operated small business. Through our journey we hope to inspire other people to find what makes them happy and walk in their purpose. 

We have one goal and that is to grow a successful and purposeful business built on love, happiness and family... It's at the heart of every thing we do.

Our Core and Values

Lucy Lue is timeless and simple. Like a parent's embrace, we choose colors that are warm and comforting. The materials we use are soft and gentle — perfect for your baby’s delicate skin.

We are proud to offer a sustainably and ethically produced collection of modern organic baby clothes with a beautiful minimal design. Our entire line is the perfect blend of style and comfort. Each piece is thoughtfully designed to be mixed-and-matched between colors and textures and to easily transition throughout each season. 

We invite you to follow along our journey of growth. There's so much to being a wife, mom, and business owner. We often share on Instagram the ups, downs, and all the special moments of Lucy Lue. We love what we are doing and hope you do too!

Please check back often to shop, wear and share all of our new styles. 



~Dreams do come true!