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Most journeys start with a "why". For us, our family is the why behind our brand.  

Motherhood changed me in ways I never thought possible. As a new mom to a preemie baby, I never wanted to miss a moment or milestone of my son’s early years. As a working mom, I soon realized how difficult work-life balance would be. All of that led to the birth of Lucy Lue Organics — a modern one stop online store for all your baby's needs.

I left behind a career that I loved to create a brand that I’m passionate about. Although I had no industry mentorship or high-marketing visibility, my desire to succeed outweighed my fear of failure. I'm a self taught entrepreneur. I wear many hats and have learned so much since beginning this journey. All in all, I'm just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little is how Lucy Lue Organics came to be!

Follow your Dreams

Although our journey to where we are now has been anything but a straight path, it's all been worth it. With support from my husband, Lucy Lue remains a family operated small business. Through our journey we hope to inspire other people to find what makes them happy and walk in their purpose. 

We have one goal and that is to grow a successful and purposeful business built on love, happiness and family... It's at the heart of every thing we do.

Our Core and Values

We set out to design elevated baby essentials using premium organic cotton. We've intentionally incorporated soft, simple, and sustainable elements in everything we make.

Made to withstand the test of time, each piece in our collections easily transitions through seasons and can be handed down from baby to baby. Thank you for choosing us to be a part of the sweetest memories of your motherhood journey.

Be assured, our clothing is slowly and ethically made in small batches, ensuring only the best for your baby and the Earth.

We invite you to follow along our journey of growth. There's so much to being a wife, mom, and business owner. We often share on Instagram the ups, downs, and all the special moments of Lucy Lue. 

Please check back often to shop, wear and share all of our new styles. 



~Dreams do come true!

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