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The
Ultimate Softness - Snuggle in style! Discover our cozy organic baby clothing collections. Perfectly blended with comfort and style, while appealing to the modern mom's desire for both quality and value.
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Simply Sweet
Essentials - Coming home styles that are original and unique.
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Affordable Styles
- Come shop where luxury meets affordable! We don't compromise on style or quality.
The
Ultimate Softness
Snuggle in style! Discover our cozy organic baby clothing collections. Perfectly blended with comfort and style, while appealing to the modern mom's desire for both quality and value.
Shop nowAffordable Styles
Come shop where luxury meets affordable! We don't compromise on style or quality.
Shop DressesShop by Collections
Best-Sellers
Winter Baby Essentials
Your Favorite Rompers
A classic and original style❤️
Don't Take Our Word For It
Real Reviews From Parents Like You!
The Best
"Seriously the best quality material ever and the colors are perfection. Our boy looks precious in this outfit. Will have to buy more!"
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Add customer reviews and testimonials to showcase your store’s happy customers.
Favorite Brand!
"Absolutely LOVE Lucy Lue on my daughter! They are literally my favorite baby brand"!
Unique
"I am so in love with this brand! The gowns are amazing and make night time changes a breeze! Very unique and so soft".
Love the rompers
"This was the best outfit we purchased"!!
Great Quality Clothing
"The quality is amazing! It's holding up after multiple washes and blowouts"!
Neutral colors
"This romper is SUPER cute with all of the features described online. It is difficult to find infant clothing in solid colors. This site is a fantastic find"!
Love this brand!
"We've been using this blanket as a swaddle for our baby since he's been home. It's so soft and has the perfect amount of stretch for comfort. We love the large size of it! This is our third purchase from this shop. The quality of their clothing is amazing and so is the customer service"!
Fast Shipping
"I placed my order on Friday and received it on Monday! Very high quality pieces. I will definitely order again".
Must-have newborn gowns!
"This kimono gown exceeded my expectations! The color is a beautiful, creamy color. The fabric is a little heavier than other gowns I have, so it feels super cozy and durable without being too warm for any season. I'll definitely be buying a few more of these"
Why Lucy Lue?
Our brand was designed to bring you the best in modern organic baby clothing. Inspired by a mother's dream, we create styles that are incredibly soft, simple and timeless. In all of your fave modern hues .
Your support means everything. We are chasing our dreams through this family-owned small business and doing what we love because of you. Welcome to our shop!